The EOS 400D features
Canon is the only D-SLR brand to own and manufacture the sensor, processor and lenses in house. EOS photographers benefit from 20 years of ongoing research investment into EOS, said Jensen. EOS photographers have the great advantage of owning a system camera in which every element is designed at a very fundamental level to work as a balanced, integrated whole. It is one reason why more than 70% of registered photographers at the Athens Olympics shot on EOS. With EOS, Canon aims to provide consumers with the widest and most expandable camera system available, including over 60 EF lenses and Speedlite flash units.
Improved Performance
As well as the EOS Integrated Cleaning System, the EOS 400D incorporates a number of developments over the EOS 350D. Resolution increases from 8.0 to 10.1 Megapixels, using the superior hi-sensitivity, hi-speed, low-noise CMOS technology now found in all six EOS Digital models. At nearly twice the size of the EOS 350D display, the 2.5 hi-resolution LCD is the brightest in the EOS range and now displays all of key shooting and user interface information along with image playback. The AF system expands from 7 to 9-point, with a highly sensitive f/2.8 center point for exceptional performance in low light. Even with the image resolution increase, maximum frame burst almost doubles from 14 to 27 large JPEGs and from 5 to 10 RAW.
The EOS 400D is the first camera to incorporate the EOS Integrated Cleaning System. Based on significant research into the causes of dust in D-SLR cameras, the system combats dust in three important ways: Reduce, Repel and Remove.
Canon has also developed an internal Dust Delete Data system, which can map the position of any visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.
The EOS advantage
The EOS 400D inherits a number of advanced features proven in higher-end EOS models, such as the EOS 30D and 5D. These include its 9-point AF system, Picture Style (see Appendix: Technologies Explained), 9,999 image capacity folders and expanded Pictbridge functionality.
The EOS 400D also incorporates the same DIGIC II processor found across the EOS range right through to EOS‑1 professional models (see Appendix Technologies Explained). As well as providing superior image quality through advanced rendering algorithms and almost instant 0.2 second start up time, DIGIC IIs accelerated processing prioritises the photographers ability to keep shooting by clearing the buffer quickly between frame bursts.
Upgrading
The upgrade path to the EOS 400D from earlier EOS models is made easy by maintaining the same intuitive user interface and basic layout of key features and functions. Photographers are also able to use the same battery and Battery Grip BG-E3 as used on the EOS 350D, as well as continued support for all EF and EF-S lenses, EX Speedlites and EOS accessories.
Software
Consistent with the entire EOS Digital range, the EOS 400D is supplied with a comprehensive software suite to help the photographers workflow. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control. DPP also integrates with camera features such as the Dust Delete Data and Picture Style. The camera also comes with EOS Capture, Image/Zoom Browser and Photostitch, plus 100MB of personal online space on CANON iMAGE GATEWAY, Canons online photo sharing service.
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